To increase traffic to your Google My Business (GMB) account, you can follow these strategies:

1. Optimize Your GMB Profile: Ensure that your GMB profile is complete and optimized. Provide accurate and up-to-date information, including your business name, address, phone number, website URL, business hours, and relevant categories. Add a compelling business description and select appropriate attributes.
2. Encourage Reviews: Positive reviews on your GMB profile can boost visibility and credibility. Encourage satisfied customers to leave reviews by providing excellent service and requesting feedback. Respond to reviews promptly and engage with customers to build trust.
3. Use High-Quality Images: Upload high-resolution photos that showcase your products, services, or premises. Visual content can attract more attention and make your business stand out. Include images of your team, happy customers, and any unique features that set your business apart.
4. Post Regularly: Utilize the GMB “Posts” feature to share updates, promotions, special events, or any other relevant information. Posts appear on your GMB profile and can attract more attention from users searching for businesses like yours. Keep the posts fresh and engaging.
5. Utilize Google Q&A: Monitor and respond to questions posted by users in the Q&A section of your GMB profile. Providing helpful answers can increase engagement and showcase your expertise. Actively manage this section to address any concerns or queries promptly.
6. Implement Google My Business Messaging: Enable messaging functionality within your GMB profile to allow customers to contact you directly. Prompt responses can enhance customer experience and potentially lead to conversions.
7. Add Products and Services: If applicable to your business, utilize the “Products” and “Services” sections of your GMB profile. Provide detailed information about your offerings to help potential customers understand what you provide.
8. Encourage Local Citations and Backlinks: Acquire local citations by getting your business listed in online directories, review sites, and local business associations. Additionally, focus on building backlinks from reputable websites, as these can improve your search engine rankings.
9. Monitor Insights: Regularly check the insights and analytics provided by GMB to gain valuable data about how users are interacting with your profile. This information can help you understand your audience better and make informed decisions.
10. Promote Your GMB Profile: Cross-promote your GMB profile on your website, social media platforms, email newsletters, and other marketing channels. Encourage customers to find you on Google by providing links or widgets.

Remember, consistently providing excellent service and maintaining a positive online presence can go a long way in increasing traffic to your Google My Business account.